Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They help websites remember information about your visit, such as your preferences, login status, and browsing activity.
Cookies can be “session cookies” (which expire when you close your browser) or “persistent cookies” (which remain on your device until they expire or you delete them).
In addition to cookies, we may use similar technologies such as web beacons, pixels, and local storage to collect information about your use of our services.
Why We Use Cookies
We use cookies and similar tracking technologies to:
Enable essential functionality: Authenticate users, maintain security, and provide core features
Remember your preferences: Store your settings, language preferences, and consent choices
Analyze usage: Understand how users interact with our service to improve functionality and user experience
Personalize content: Provide relevant recommendations and content based on your activity
Measure effectiveness: Track the performance of marketing campaigns and features
Types of Cookies We Use
We categorize cookies into three types based on their purpose:
1. Essential Cookies (Always Active)
These cookies are strictly necessary for the website to function properly. They enable core functionality such as security, authentication, and basic navigation. You cannot opt out of essential cookies as they are required for the service to work.
2. Analytics Cookies (Optional)
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. They allow us to improve the user experience and identify areas for enhancement.
3. Marketing Cookies (Optional)
These cookies are used to deliver personalized content and advertisements that may be relevant to you. They also help us measure the effectiveness of marketing campaigns.
Essential Cookies
Essential cookies are necessary for our website to function properly and cannot be disabled in our systems. They are usually only set in response to actions you take, such as logging in, setting privacy preferences, or filling in forms.
Cookies We Use
Cookie Name
Purpose
Duration
auth_token
Authenticates your session and keeps you logged in
30 days
session_id
Maintains your session state across pages
Session (deleted when browser closes)
csrf_token
Protects against cross-site request forgery attacks
Session
UC_UI
Stores your cookie consent preferences (Usercentrics)
365 days
gramfit_locale
Remembers your language and region preferences
365 days
Analytics Cookies
Analytics cookies help us understand how our website is being used, which pages are most popular, and how visitors navigate through our service. This information is aggregated and anonymized, and we use it to improve the user experience.
You can opt out of analytics cookies by adjusting your preferences in our Cookie Preferences panel.
Cookies We Use
Cookie Name
Purpose
Duration
niko_analytics_id
Unique identifier for analytics tracking (Niko Analytics)
24 months
_ga
Google Analytics - distinguishes unique users
24 months
_ga_*
Google Analytics - maintains session state
24 months
_gid
Google Analytics - distinguishes users within 24 hours
24 hours
_gat
Google Analytics - throttles request rate
1 minute
gramfit_page_views
Tracks page views and navigation patterns
90 days
Data collected: Pages visited, time spent on pages, referring URLs, device type, browser type, screen resolution, and general location (city/country level).
Data retention: Analytics data is retained for 12 months, after which it is automatically deleted or anonymized.
Marketing Cookies
Marketing cookies are used to deliver advertisements that may be relevant to you based on your interests. They also help us measure the effectiveness of our advertising campaigns.
Important: We do NOT use health data for marketing or advertising purposes. Your nutrition, fitness, and health information is never shared with advertisers or used for targeted advertising.
You can opt out of marketing cookies by adjusting your preferences in our Cookie Preferences panel or by enabling Global Privacy Control (GPC) in your browser.
Cookies We Use
Cookie Name
Purpose
Duration
_fbp
Facebook Pixel - tracks conversions and measures ad performance
90 days
_gcl_au
Google Ads - conversion tracking and remarketing
90 days
gramfit_utm_*
Tracks marketing campaign source, medium, and campaign name
30 days
Data collected: Ad interactions, conversion events, campaign attribution, and aggregated audience demographics (age range, general location).
Data retention: Marketing data is retained for up to 90 days for campaign measurement purposes.
Third-Party Cookies
Some cookies are set by third-party services that appear on our pages. We do not control these cookies, and you should check the third-party websites for more information about how they use cookies.
You have several options to control and manage cookies:
1. Cookie Preferences Panel (Recommended)
The easiest way to manage your cookie preferences is through our Cookie Preferences panel. You can access it by:
Clicking the “Cookie Preferences” link in the footer of any page
Adjusting your choices in the consent banner when you first visit our site
From the Cookie Preferences panel, you can enable or disable Analytics and Marketing cookies. Essential cookies cannot be disabled as they are required for the website to function.
2. Browser Settings
Most web browsers allow you to control cookies through their settings. You can set your browser to:
Block all cookies
Accept only first-party cookies
Delete cookies when you close the browser
Notify you before accepting cookies
Note: Blocking or deleting essential cookies may prevent certain features of our website from working properly. You may not be able to log in or use personalized features.
On mobile devices, you can manage cookies and tracking through your device settings:
iOS: Settings > Safari > Privacy & Security > Block All Cookies
Android: Settings > Google > Ads > Opt out of Ads Personalization
Global Privacy Control (GPC)
We honor Global Privacy Control (GPC) signals sent by your browser. GPC is a technical specification that allows you to signal your privacy preferences to websites automatically.
When GPC is enabled:
We automatically opt you out of marketing cookies and targeted advertising
We treat this as an opt-out of “sale” and “sharing” under privacy laws like CCPA/CPRA
Essential cookies remain active to ensure the website functions properly
You can still manually adjust your preferences through our Cookie Preferences panel
To enable GPC, you can use:
Browsers with built-in GPC: Brave, DuckDuckGo, Firefox (with extension)
